Over the last few days I’ve been exploring how we might promote “not-buying stuff”. I thought I had hit on it with a big green button for “impulse sustainability”, but then undid myself with the realisation that we don’t really know what such a button would do – or even if it could. This series… [Read more…]
April 15, 2011
Yesterday I asked how could we market not-buying stuff? I explored three options: trying to be impervious to marketing; removing all marketing; and recognising the value of marketing. In the last of those I pointed to Rory Sutherland’s Ted Talk in which he proposes a big-red impulse saver button. Then I noticed a big red… [Read more…]
April 14, 2011
Behind every gold wedding ring lies a genuine gold mine, and the possibility of a massive cyanide spill. Behind a tuna steak is a decimated tuna population. Behind a comfortable car is a strip mine, a hundred toxic chemicals leaching into nature, and war in the Middle East. This Alan AtKisson (2008) quote highlights the… [Read more…]
June 20, 2010
A few years back I wrote a paper about marketing computing programmes – promoting courses of study that is (rather than either selling programs or programs that sell things). In that paper I talked about how badly our prospectuses do at promoting the career of computing to potential students. Instead of careers with a focus… [Read more…]
September 16, 2008
Our colleague Brian has a jacket for a favourite race-car team. It has fascinated me since he got it. What sort of negotiation went on that sees a smoking company and a quit-smoking company jostling for position on the same arm? Brian’s jacket has been on my mind the last couple of days following… [Read more…]
April 18, 2011
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